Hi, I’m Jose Luis Amorós
Software Consulting Specialist | Business Analyst | Digital Strategy Advisor

With over 25 years of experience in business analysis and marketing research, I specialize in the intersection of technology and business. My background in digital transformation gives me a unique perspective as a seasoned technologist, allowing me to bring both strategic insight and technical clarity to software solutions.

My work is focused on bridging the gap between business needs and technical execution. Informed by hands-on experience with case studies, solution mapping, and buyer journey modeling, I connect technical features to real-world business outcomes—creating content and analysis that guide audiences confidently from initial product discovery to final supplier selection.

I’m passionate about crafting strategic analysis and commentary that align with every phase of the buying journey—product identification, solution exploration, requirements building, and vendor evaluation—ensuring relevance, clarity, and trust at every touchpoint.